SCOTT KIERNAN
North Beach, San Francisco North Beach, San Francisco North Beach, San Francisco North Beach, San Francisco
NORTH BEACH, SF
Throughout the North Beach District of San Francisco, there are Italian flags painted on every lampost on main streets such as Columbus, Stockton, Green, etc. One morning the residents and visitors to the neighborhood awoke to find that the majority of these had been changed to "Quasi-Mexican flags" (Mexican flags, but with the center seal upside down). Though the major concern was with creating a sudden, subtle optical rupture in the neighborhood on a large scale; this project has been seen as a comment on the situation of immigrant workers in the kitchens of the touristy Italian restaurants that clog Columbus street. Still others made broader leaps as to the nature of San Francisco's neighborhoods and their close proximity, and the North Beach neighborhood's simulation of a "mini-Italy" with a tourist-friendly candy coating. Either way these "flags" lasted for about 6 months before someone took them all down.

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